The Origin: A New Chapter in Design
Biayna was founded by an Armenian designer shaped by a culture where design is carved into stone—through cathedrals, poetry, music, and color. This profound heritage shapes every piece the studio brings to life. Biayna bags speak to something deeper than trend—timeless in essence, yet unapologetically modern. The brand is both soulful and grounded—merging cultural richness with contemporary form.
Before establishing the studio, Biayna spent over a decade as a graphic designer—crafting visual narratives and building identities. But the vision was always to create something more tactile, perennial, and deeply personal.
An enduring reverence for fashion—paired with a growing awareness of its environmental toll—led to a decisive shift: a rejection of systems built on speed, waste, and compromise. Instead, the studio committed to a slower, more deliberate process. Intentional. Thoughtful. Without shortcuts.
Over the course of three years, the journey unfolded—across continents, through obsessive research and a relentless prototyping process. More than 120 prototypes explored materials, construction, and form—working closely with artisans to achieve a standard that would not be lowered.
Biayna was designed to carry a sense of self, place, and purpose.
The Craft. What It Really Takes
Working with innovative materials isn’t easy. These leathers—still new to the world—are unpredictable. They stretch. Resist. Surprise. Shaping them into strong, elegant structures takes experimentation, failure, and time.
Perfecting our signature bags took countless attempts. Many artisans gave up. So, we partnered with those who saw the challenge as art and stayed the course.
Edges are hand-painted in four layers. Hardware is cast exclusively for us. Every silhouette goes through dozens of revisions before it’s deemed worthy of your hands.
This isn’t mass production. This is modern craft. It’s time-consuming. It’s expensive. But it’s necessary—because If it’s made to last, it should be made with care.
This is Biayna. Luxury without compromise. Design without waste.
The Mission. Rethinking Luxury
Luxury, as we know it, is broken. The leather industry is one of fashion’s most destructive forces—fueling deforestation, greenhouse gas emissions, water and land pollution, and toxic chemical runoff. Tanneries poison ecosystems and shorten the lives of workers. Even plastic-based “eco-leathers” like PU and PVC create waste that will outlast us all.
Biayna is built to be part of the solution.
We work only with plant-based leathers: cactus from Mexico and grape from Italy—two award-winning, next-generation materials also used by innovators like Mercedes-Benz and Nike. But unlike fast fashion experiments, we shape them with reverence. Slowly. Sculpturally. As if they were traditional hides—only better.
Because true sustainability isn’t a buzzword. It’s a standard. One that demands time, cost, and unwavering intention.
Biayna proves that sustainability can be seductive. That ethics can feel exquisite. That design can lead the future—without abandoning its soul.